Lettuce Consulting Group

Lettuce Entertain You Enterprises has consulted throughout most of its history. A formal consulting division was established in 1995

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Over the years we successfully led a number of projects ​such as operations improvements, concept development and new product rollouts. Essentially, we decided to apply our restaurant operating skills and philosophies to solving our clients' problems. We work shoulder to shoulder with our clients to accomplish the project's goals. John Buchanan - President of the LCG

Consulting Staff

Consulting Staff


LCG’s Resources include a highly disciplined group of creative partners and operators, including more than a dozen chef-partners. When it comes to working with food, we provide over one hundred billion trained taste buds. The combined originality of Lettuce’s restaurants is unparalleled, with over 35 working concepts presenting a complete repertoire of America’s favorite service styles and cuisines including American, Asian, Latino, Italian, French, steak and seafood. Product development and testing resources include sixteen test sites with industrial kitchens in seven states, and a full time culinary staff of two hundred street-wise executive chefs and sous chefs. Lettuce’s Marketing, Human Resource and Accounting teams and practices are industry standards.

Our Client List

Much of our specific client work is confidential, but our client list includes:
  • AFC Popeye’s
  • Anderson Japanese Gardens
  • Brinker International
  • Campbell’s Soup
  • Compass Group
  • Clark Retail
  • Coco’s / Carrows
  • Craftworks Restaurants & Breweries (Gordon Biersch Brewery Restaurants, Old Chicago Pizza & Taproom & Rock Bottom Restaurant & Breweries)
  • Delaware North / Sportservice
  • Food Fight Restaurant Group
  • Hollywood Boulevard Cinema
  • Jaguar Hospitality Group
  • Jillian’s
  • Juan’s Flying Burrito
  • Kraft Foods
  • Lemon Tree Grocer
  • McCain Foods
  • McDonald’s
  • Milano Restaurants International
  • Salt Creek Grille
  • Second City
  • S’Mac
  • Sodexo USA
  • The Gilmore Collection
  • Unilever Best Foods
  • University of Notre Dame
  • Viacom
  • White Lodging
  • Whole Foods Market
  • Wild Oat’s Markets
  • Wings (Mexico City)

Consulting Services

  • Rapid Assessments

    How efficiently does your concept operate? What opportunities for far-reaching savings exist? How do your costs measure up against industry benchmarks? Do your managers have the proper work ethic and attitudes? LCG’s wide experience allows for a rapid assessment of your concept’s strengths and weaknesses. Our “60-Point Rapid Assessment Tool” provides the means to quickly evaluate what processes and systems are currently working positively for the business and, more importantly, what new approaches may be needed to achieve success. Whether your organization already has access to the necessary talent, or whether you need to go to the outside for assistance, our “Rapid Assessment Tool” works equally well to pinpoint what initiatives are needed and what steps need to be taken. The LCG team quickly assesses the effectiveness of your company’s culture, existing systems and procedures (including operational costs), your service and hospitality.

  • Concept Refreshes

    We all get older and it can’t be stopped. It happens to the best of us. And, it happens to concepts, too. There is no definite timetable as to when a refresh is appropriate, but declining sales, lower customer counts and a general lack of staff enthusiasm are all red flags. LCG can analyze critical elements of your concept and create a new, viable plan for success.

  • Operational Services

    Operational services include:

    • Business Problem Identification
    • Labor Cost Analysis
    • Recipe & Cost Analysis
    • P&L Evaluation
    • New Store Openings
    • POS System Consulting
    • Sales Forecasting
    • Time & Motion Studies
    • Business Plans
  • Back of the House Systems

    Our BOH Operating System addresses:

    • Food cost fluctuations (and their control)
    • Confident management control of kitchen operations
    • Cost-saving efficiencies
    • Kitchen layout & equipment specifications
  • Service and Hospitality

    You can train for great service, but you must hire for hospitality. LCG provides techniques, templates and seminars to do both effectively.

    • Interviewing for Success
    • Efficiency, Salesmanship & Personality Seminars
    • Employee Retention Strategies
    • Service Standards & Evaluation Techniques
    • Employee Handbooks
    • Training & Policy Manuals
  • Culinary Development

    For LCG, it all starts with the food. LCG’s team of culinary experts stands ready to create and develop the great-tasting food that has become a Lettuce trademark.

    • Culinary Creation & Enhancements
    • Menu Engineering, Planning & Design
    • Nationally Prominent Corporate Chefs
    • Specializing in “Popular” Menu Items
  • Training and Development

    The leader sets the tone for the operation. LCG helps you develop your managers to realize their full potential as well as helping them to meet your specific business goals.

    • Customized Management Training Programs
    • Leadership Training
    • Foodservice Culture Programs
    • Quality Management
  • Concept Creation

    Across the past 40 years, Lettuce’s creative team has been responsible for developing almost 100 exciting and diverse concepts for ourselves and our clients.

    • Concept Research
    • Existing Concept Enhancement
    • New Concept Creation
    • Restaurant Design
  • Continuing Education

    LCG provides expert presentations on a number of critical topics such as:

    • Sanitation and Food Safety
    • Quality Management
    • Getting the Staff to Care
    • Crisis Communications: What to do when YOU are the news!
    • Four Walls Marketing: How to enhance your marketing and build your business from within your immediate area
    • Public Relations, Special Events and Promotions: Getting the word out about your concept!
    • Successful Marketing Programs: How to build and grow them
    • Integrated Marketing: How to build an Integrated Program and tie it together to enhance your marketing efforts
    • Managing Confrontations
    • Guide to Handling Customer Dissatisfaction
    • Preventing Foodborne Contamination
    • Creating & Maintaining a Safe Environment for Your Guests
  • Corporate Services

    Building an infrastructure too soon can consume profits needed for your expansion efforts. Wait too long and valuable growth opportunities can be mismanaged. LCG provides expertise on how to “right-size” your company and maximize your corporate resources.

    • Accounting & Financial
    • Human Resources
    • On-Line Purchasing & Other Purchasing Programs
    • 4-Walls Marketing
    • Risk Management
    • Team-building
    • Executive Coaching
    • Acquisition Evaluation
    • Succession Planning

Consulting Contact

Lettuce Consulting Group

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